IMPROVING YOUR DIGITAL MATURITY
September 2, 2022
Web3 is still shaping up with a continuum of rapidly emerging capabilities and technologies and my research and work in this area mostly points to the following six topics for marketers to consider in the next 12 months:
Number five of six topics to consider when getting ready for Web3.
Partner with tech companies and digital agencies
Improving your digital maturity requires strong management and/or ownership. As everything net expands, partnering or investing with industry-proven cutting-edge tech companies can provide risk-alleviating technologies that work within your strategy – providing a more personalised customer experience and journey. The metaverse is massive, and there is no one-size-fits-all approach. Ask yourself: what role does your centre have within the community and how can you best market the centre to move forward and effectively incorporate Web3? Many technologies are emerging, some will be ideal for you, and others will be too expensive to justify.
You do not have to reinvent or custom create, the solutions with the right partner can be clear-cut. Interactions in a 3D setting will become more common, advanced and achievable, whereby users can interact with others in real-time. The focus needs to be on developing a clear understanding of what the customer really wants, to allow marketers to be accurate in providing solutions and responses to meet in-person and digital needs.
All six topics are featured in Shopping Centre News:
THOUGHTS TO PONDER
1. WITH MARKETING BEING A FOREVER CHANGING LANDSCAPE, ARE YOU ENGAGING THE RIGHT PARTNERS?
Outsource marketing may be the answer to your growing business.
2. YOU NEED EXPERTS ON YOUR SIDE
Marketing is a strategic process involving the planning, organising and the delivery of the right mix to achieve specific objectives.